Searchable Product Database

Practically a necessity for companies selling hundreds of products online, this feature enables a consumer to visit your site and search through your database of product listings. Normally consumers will know what they want when they visit your site, so offering this feature will enable them to go directly to the product SKU (stock keeping unit) they want, rather than searching through multiple pages trying to find the product. An SKU is similar to the ISBN number you find on the back of books—it is a numerical value that identifies an individual product.