A client database is essential to any business that would like to keep track of the people utilizing its site. This includes all users who interact in some way with your site, either by filling out one of your forms, becoming an affiliate of yours, or purchasing something through the shopping cart. All users will have a record of their actions in your client database. You can find out information such as who bought a particular product, who is subscribed to a particular newsletter, the time a client has been added to your database, and so on. Once a search is
conducted, you will get a list of all clients and their online actions on your site. With this list, you are able to create a customized mailing list.
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